Following shows with the likes of DZ Deathrays, Dream Wife and Idles and ahead of a nationwide tour, Leeds-based DIY art punks Dead Naked Hippies have released the riff-heavy ‘Rare’.

Opening with a disgustingly catchy riff, the song finds Lucy Jowett letting rip at the way advertising companies use the general public’s discontentment to make money and how they bombard us all ‘ with images of fake realities, only to make us feel like ours isn’t enough’. She demands ‘Tell me what’s the point of being right’ over shot and sharp hooks that The Kills or Death From Above would be proud of…